Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 ...

We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.

AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.