Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain ...

Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the ...

Cracker Barrel is changing its iconic and famous logo for the first time in nearly 50 years. Sadly, the new logo sucks, and is part of a larger trend of corporations ditching their unique qualities ...

Some social media users criticized the new logo, especially those in conservative circles, including Donald Trump Jr.

A press release from the chain states its new logo is “rooted even more closely” to its iconic barrel shape and name.

Starbuck says he’s unfazed by anyone who questions his role in overturning DEI programs, telling me in a phone call: “We don’t need external validation.” He added that he had thousands of ...

Conservative activist Robby Starbuck says Cracker Barrel's logo redesign and progressive endeavors are "brand destruction 101 ...