The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

The topic of NIL is once again commanding conversation.

That improvement on the recruiting trail was the plan for Texas booster Christopher Late, who leveraged his expertise as a ...

Darian DeVries had to start from scratch when building his first Hoosiers basketball roster. Using NIL was key, and that's an ...

BLOOMINGTON — Indiana athletic director Scott Dolson warned his staff about complacency and stressed the need for a ...

Arkansas coach Sam Pittman entered the SEC at a time when the league reached its pinnacle of dominance back in December 2019.

Nebraska coach Matt Rhule debuted his weekly podcast on Thursday, hoping to build the Cornhuskers' brand and contribute to ...

One of the top returning quarterbacks in college football, LaNorris Sellers also capitalized on the NIL front ahead of the ...

Matt Rhule is so excited about what he’s doing at Nebraska that he wants to tell as many people as possible about it ...

South Carolina QB LaNorris Sellers joins Beats Elite class in a major NIL deal, adding to his $3.7M portfolio.

Thomas, LSU football’s general manager, must now operate like a high-level NFL executive. He has to manage a salary cap. He ...

There are plenty of other major news stories around OSU athletics as well this week, and we have you covered on a new episode ...