What can a virtual object mean for business today? Nike is designing a more welcoming Web3 platform to find out. While I’m assured that the aforementioned metallic Airforce 1 isn’t representative of ...

When non-fungible tokens (a.k.a. NFTs) — essentially certificates for digital or physical assets — first launched, big brands stayed pat. They didn’t launch their own, entertain the then-trend (now ...

Nike's .Swoosh line, which launched in 2022 amid the NFT craze, has meanwhile had its most buzzy year yet with releases ...

Even the metaverse isn’t free from rules and regulations when it comes to trademark law. In one of the first major legal spats to occur in the virtual realm, Nike has filed a lawsuit against StockX, ...

Nike's .SWOOSH Web3 platform has released its first non-fungible token (NFT) sneaker collection, surpassing $1 million in sales despite persistent delays and technical issues that hindered the user ...

Sportswear giant Nike has garnered over $185 million in revenue from the sale of its NFTs, outperforming other fashion brands by a wide margin. The American shoe manufacturer made headlines last year ...

Posts from this topic will be added to your daily email digest and your homepage feed. ‘Virtual creations’ from Nike’s .Swoosh marketplace could soon be integrated into future EA Sports titles.

Footwear and apparel giant Nike has hinted that it may soon drop a collection of sneaker nonfungible tokens (NFTs) in Epic Games’ widely popular online game Fortnite. The move would mark a potentially ...

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(Reuters) - Online retail marketplace StockX fired back Monday against Nike Inc's claims that it sold counterfeit Nike shoes, telling a Manhattan federal court that the sneaker giant had previously ...