IndiGo, Mahindra Electric battle it out over a trademark

6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.
India's M&M renames electric car amid aviation giant IndiGo's trademark challenge
India's Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after aviation market leader IndiGo sued the automaker for use of its call sign and widely used brand name "6E".
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its upcoming electric vehicle (EV) BE 6E till
Mahindra to contest ‘BE 6e’ trademark against IndiGo in court, changes electric SUV brand name to ‘BE 6’
Mahindra & Mahindra on Saturday said it has decided to rename its new electric vehicle brand as 'BE 6' but noted that it will continue to contest strongly in court with InterGlobe Aviation for the trademark 'BE 6e'.
India's IndiGo sues Mahindra in fight over use of '6E' branding
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,
Mahindra renames electric car amid IndiGo's trademark challenge, says will contest the brand rights in court
Mahindra announced it will challenge the brand rights of "6E" in court after IndiGo raised concerns over the name of its electric SUV, BE 6e. Mahindra clarified that its trademark application for "BE 6e" under class 12 (vehicles) is distinct from IndiGo's "6E,
IndiGo, a longtime Airbus customer, is now adding Boeing planes
By adding more planes, IndiGo is taking away capacity, which could have otherwise gone to other players in the same market.
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Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
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