Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...
The new Hyundai EV charging station will assist EV buyers who are hesitant to take long trips on highways. The company plans ...
Mahindra has announced that its recently unveiled electric SUV, previously known as the BE 6e, will be renamed to BE 6.
After accepting the undertaking, the court disposed of IndiGo’s plea for interim relief, issued summons to Mahindra, and ...
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...
"From a marketing perspective, Mahindra Electric Automobile is getting free publicity from this fight. IndiGo's position in ...
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, ...