Santa Claus is coming to town today as Grand Rapids celebrates the holidays with the 104th annual Santa Parade.

OAKFIELD TOWNSHIP, Mich. (WOOD) — The Gentex Grand Rapids Santa Parade Saturday will feature Santa’s sleigh with a refreshed ...

The Gentex Santa Parade and annual Tree Lighting Ceremony are once again set to occur on the same day, officially kicking off the Christmas season in downtown Grand Rapids!

It's all set for the evening of Saturday, Nov. 22, starting with the Santa Parade at 5 p.m. and the Christmas tree lighting ...

The installation process, which involved a crane and boom lift to hoist the tree into position, began at 5:30 a.m. on ...

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