The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first time,” the company says.

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,

Cracker Barrel has a new spokesperson. Jordan Davis is now apart of a “All the More” campaign with the hopes of patrons discovering new and returning menu items, along with a new restaurant look, and a changed brand. The country music singer is right in the middle of it, bringing it all to life.