Why Running YouTube Ads Like Search Will Burn Your Budget

Four operational gaps predict YouTube Ads failure before launch: last-click attribution, recycled social creative, ...

Your favorite YouTube creators can now sell you more stuff thanks to a new partnership with Amazon

Going forward, eligible creators can tag Amazon products in their videos and YouTube Shorts. So, prepare to have your ...

US FTC Probing YouTube Over Social Media Policies

The US Federal Trade Commission has been investigating whether Alphabet Inc.’s YouTube violated consumer protection laws when ...

YouTube, LinkedIn, and Substack Are Flagging AI-Generated Content. Brands Need a Public Policy

Three major social media platforms built AI-disclosure infrastructure this summer. Don’t let their bots speak for you.
Search Engine Land

Google Ads unveils advanced performance planner for YouTube campaigns

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These ...
Opinion

This YouTuber Got Kicked Out of the Flock Convention. So He Ran His Own Surveillance. (opinion)

The surveillance contractor Flock Safety argues that police customers don't need a warrant to track drivers with its automated license plate reading cameras because drivers have " ...