New reports indicate that former Xbox president Sarah Bond may have led the confusing 'this is an Xbox' marketing campaign that dropped public goodwill.

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees internally.

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers.

The post marked Bond’s first public comments since the "huge shakeup" at Xbox, which saw Spencer retire and Asha Sharma ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

TL;DR: Microsoft plans to launch an ad-supported tier for Xbox Cloud Gaming, allowing users without Xbox Game Pass to access games with one hour of ad-supported play per session. This move aims to ...

Gaming is rapidly becoming a much more expensive hobby than it used to be, especially on the hardware front. Microsoft could be looking to reduce overall costs for gamers later this year through its ...

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription. Now, new reporting suggests Microsoft is planning to offer non-subscribers ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

An Xbox 360 emulator called aX360e is now available in beta on the Google Play Store. It’s from the same developer as a PS3 emulator on Android called aPS3e. There is an ad-supported version and a ...

Rockstar has finally enabled the upgrade path for Red Dead Redemption from Xbox 360 all the way up to Xbox Series X|S. They shared this message earlier today: The issue preventing Xbox players from ...