The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

Opinions expressed by Entrepreneur contributors are their own. Understanding your customers‘ needs, preferences, and pain points allows you to tailor your products or services to meet their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Happy customers are customers who feel taken care of. They trust in your expertise when they ...

Discover how top brands are using smarter insights to win more business. It’s one thing to have an idea of who your customers are. But it’s quite another to actually know them. The more companies ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...