Googling isn't quite what it used to be. Now, when typing something into Google's search engine, the first response flashing to life on your screen is not the top-ranked search result but an "AI ...

Discover the sales secrets behind persuasive content so you can handle objections, earn trust and turn readers into buyers.

When President Trump says things like “fake news,” “witch hunt” or even “Make America Great Again,” he’s not just using ...

If we want to trust the future of AI, we need to break our reflex to use it as a stand-in for therapists, friends or human connection.

This paper presents a conceptual framework for the design of personalized persuasive conversational agents to support positive behavior change. This paper leverages key theoretical models to ...

We have plumbed the depths of abstract words, but what about abstract ideas? Abstractions are a fact of professional life. The law is littered with them. Think of the legislative process, intellectual ...

Ancient Mesopotamians used pictures of basic objects to preserve and describe their culture. The Phoenicians pivoted from pictures to symbols around 1600 B.C., a harbinger of our modern alphabet. Each ...

Legal writing is a learned skill that can be improved and developed over time. During the first semester, you were likely introduced to predictive legal writing. In the second semester, your legal ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

Lansing City Council President Ryan Kost says he is filing a complaint with Attorney General Dana Nessel after a flyer mailed to Lansing residents by the commission tasked with rewriting the city’s ...