Ask local TV executives and they'll tell you: It's often about viewers ages 25 to 54. They are who businesses most want to reach, and busineses will dump boatloads of advertising dollars on the TV ...
It was only 500 viewers out of 51,000, but it was enough to allow WTVT-Ch. 13's 5-6 p.m. newscast to edge out longtime leader WFLA-Ch. 8, according to the February demographics ratings released Friday ...
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