Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

Unilever is acquiring men’s personal care brand Dr. Squatch from private equity firm Summit Partners, according to a press release. Financial terms of the transaction were not disclosed. The deal is ...

WPP’s VML will create Hellmann’s ad again for Super Bowl 57.

As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. Wild Cosmetics, a UK plastic-free cosmetics brand founded less ...