Traction is an interesting read but definitely most relevant either to a client-side start-up business looking to do or buy-in marketing, or for marketing agencies that work with a lot of start-ups.

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

While account-based marketing (ABM) remains a bit of an anomaly among B2B marketers, it is clearly gaining traction. With 96 per cent of those using it saying that it has been a key factor in their ...