Craig Buchholz, Burson U.S. CEO, says reputation now drives measurable returns. Their study finds strong brands earn ~4.78% extra annually, creating a $7T global “Reputation Economy,” while most firms ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were determined through an analysis of the consumer participation, media ...

Taylor Swift cycled through dozens of outfits across the Eras Tour, changing looks from city to city. There was only one exception: "Reputation." For 131 shows, the superstar wore the exact same ...

Every Swiftie remembers where they were when Taylor Swift emerged onstage in Miami during the Eras Tour for the Reputation set — and donned a brand new black and gold bodysuit. Whether fans were in ...

Taylor Swift didn’t make an announcement — she didn’t even post — but a quiet update to Reputation landed at a very specific moment. On Dec. 12, just one day before her 36th birthday, fans noticed ...

There's a lot going on at the moment. Taylor Swift just dropped the first two episodes of her docuseries, The End of an Era, and on top of alllll the revelations in that, she casually changed two ...

It sometimes takes years for companies to build a high level of trust, but one untrustworthy incident can tear down a good reputation overnight. Fair treatment of employees; ensuring that products ...

There is nothing Swifties love more than decoding Easter eggs for Taylor Swift‘s Reputation. So when some songs on Apple Music displayed new lyrics for “I Did Something Bad” and “Delicate” after the ...

Octopath Traveler 0 has a lot going for it, such as amazing turn-based combat, a rich story, and plenty of interactable NPCs. Speaking of NPCs, you can invite them to your village so that they can ...

A firm’s reputation can suffer even when it has done nothing wrong. When a peer experiences a crisis—whether a product safety failure, a regulatory violation, or a high-profile scandal—customers, ...

Forbes contributors publish independent expert analyses and insights. Lindsay Kohler is a behavioral scientist and future of work expert. In a time when trust in business is declining — Edelman ...