Bad Bunny kicked off his blockbuster residency that's expected to bring hundreds of millions of dollars to Puerto Rico while ...

When Bad Bunny told us “No Me Quiero Ir De Aquí,” he was making a statement of purpose. The Puerto Rican icon opened his ...

Bad Bunny is boosting the island’s economy, drawing attention to its culture, and delivering a powerful political message ...

The Puerto Rico Tourism Co. has announced the launch of a new cultural campaign, “The Sounds of Puerto Rico,” aimed at ...

During his Puerto Rico residency, Bad Bunny will host shows for locals first. And bring an estimated $100 million in visitor ...

The two routes that make up La Ruta Criolla are projected to generate about $58,000 in monthly economic impact, government ...

Bad Bunny's concert residency in San Juan has ignited a tourism surge, and the island is meeting the moment with sustainability-focused initiatives.

Puerto Rico is now at the center of this effort with the launch of the latest phase of Uber Te Espera, a travel-focused program developed in partnership with Discover Puerto Rico. The initiative ...

Visit Puerto Rico and The Green Path According to Discovery Puerto Rico officials, The Green Path utilizes storytelling and immersive educational content to provide its prospective visitors with a ...

For Puerto Rico, the initiative is a way for that country to piggyback on the Dominican Republic’s booming tourism and superb international air connections. The goal is to promote multi-destination ...

TLDR: Puerto Rico branding is at a crossroads as the global success of Bad Bunny challenges the effectiveness of its official tourism agency, Discover Puerto Rico. The Puerto Rican rapper Bad Bunny is ...