The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to improve productivity, personalization, and uncover insights.

Standing out is never easy, particularly in a mature industry. Doing so can take many forms: groundbreaking products that ...

Shirofune’s participation at eTail West 2026 highlights its commitment to helping U.S. marketers navigate an increasingly complex retail media and performance marketing landscape with pragmatic, ...

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

How did a 150-year-old brand go viral? Explore the Heinz Mustard campaign that teamed up with hip-hop's biggest producer to win the internet.

A step-by-step framework helping brands plan, execute, and manage promotional campaigns with greater consistency, efficiency, and long-term impact. NY, UNITED STATES ...

Still images from the advertising campaign “College: Proud Sponsor of America at Its Best,” meant to improve public perceptions of higher education after a decade of declining confidence and a year of ...

Brands are shifting from one-off summer giveaways to reusable promotional products that deliver long-term visibility across sports, travel, and everyday life. TX ...

Campaign total budgets reduce manual pacing for short-term promotions across Search, Performance Max, and Shopping. Direct Offers test how discounts surface earlier in AI-driven shopping decisions.

Chick-fil-A is celebrating the 80-year anniversary of when founder S. Truett Cathy opened his first restaurant. The chicken chain is marking the occasion with a year-long campaign that will be its ...