If there's one thing that advertising agency Ogilvy and client Pond's (Unilever) have in common, it's heritage. Founded in 1948 by David Ogilvy (though its long history dates back as far as the late ...

Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile shopping boom ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...

Unilever is launching its US hydration brand Liquid IV in the UK. The FMCG giant, which snapped up the supplement business four years ago, said four in five Brits are not drinking enough water.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...

GREENWICH John W. Rice may not be a household name, but many of the products he oversees in North and South America are. Dove, Wisk, Ben & Jerry s, Slim-Fast, Lipton. Those are just a few of the goods ...

Speaking at a session on consumer creativity on the first day of Spikes 2012, Neil Trinidad, global marketing manager for Pond's, said the company decided to collaborate with Eyeka after getting a ...