A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to ...

(Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries ...

The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.

Soccer superstar Cristiano Ronaldo has become the sport’s first ever billionaire player with a net worth of $1.4 billion, ...

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

As college football hopes to come up with a way to capture some of the money that is currently going to players and not to ...

Forbes revealed back in 2022 that James had become the first active billionaire in the NBA. His wealth has continued to grow ...

In the ever-evolving landscape of sports marketing, Nike stands at a crucial juncture as it prepares for a year filled with significant sporting events, notably the upcoming World Cup. Investors are ...

The 2025 Ryder Cup is finally here and the action is all set to kick off on Friday, September 26. Ahead of the tournament, Nike released an ad for the biennial event narrated by former pro boxer Mike ...

Nike, the world's most valuable sports brand, is evolving its business model to get closer than ever to consumers, especially younger ones ...