ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.

By Juveria Tabassum and Nicholas P. Brown (Reuters) -Investors will zoom in on Nike's marketing plans for the coming year ...

The 2025 Ryder Cup is finally here and the action is all set to kick off on Friday, September 26. Ahead of the tournament, Nike released an ad for the biennial event narrated by former pro boxer Mike ...

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

SAN ANTONIO — Nike released a new commercial for the new Giannis Antetokounmpo Freak 7 sneakers featuring the Bucks All-Star hooping against young basketball players. However, as the ad progresses, ...

Despite LeBron James' recent injury, the Nike LeBron 23 will release on schedule with this "Chosen" colorway arriving next.

In the ever-evolving landscape of sports marketing, Nike stands at a crucial juncture as it prepares for a year filled with significant sporting events, notably the upcoming World Cup. Investors are ...

A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries ...