Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

The rise in behavioural targeting is transforming B2B marketing at a time when greater efficiency and innovation is paramount. Alex Blyth reports There has never been a greater need for B2B marketers ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season. Target on Monday unveiled two new campaigns targeted at different ...