Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Magic: The Gathering's worldwide debut of Lorwyn Eclipsed includes a look at dozens of new cards from the set.

A mom of three tells PEOPLE that her daughter "has a great sense of pride and excitement" in keeping the magic alive for her ...

As Christmas Day draws closer, families search for unique ideas to keep the Elf on the Shelf magic alive. Here are five fun ideas.

Silver Belle is always excited to meet new people and help them get up to the North Pole to meet Santa Claus during the ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

I tested five AI tools that made the holidays more magical, from personalized Santa videos to Elf on the Shelf ideas and ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to their children’s wishes, the kids’ reactions to finding the toy left them ...

Look, in the sky - it's a bird, it's a plane, no, look, it's... it's actually Santa's sleigh, sleighing its way around the ...

It was 11:14 p.m. on a crisp, Thursday in December and Santa was missing.