Fans rally behind a viral petition asking Sprite to replace Anthony Edwards with LeBron James as the face of Sprite Cranberry.

Future Hall of Famer Steph Curry used his sneaker free agency to shine a light on Penny Hardaway and fellow former Magic star Shaquille O'Neal.

Every Easter Egg, Hidden Detail, Cameo, Character And Reference. Batman, Superman, Game Of Thrones & More. We breakdown the ...

While still waiting to make his 2025-26 debut, Tyler Herro stars in Nike's latest commercial about the importance of Heat ...

Because the bets in question focused on pitch location and velocity, MLB and its “authorized gaming operators” will now limit bets on individual pitches to $200, and exclude single pitches from ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Nike is taking LeBron fans back to NBA Draft Night 2003, when the legend was the first pick and started his career with the Cleveland Cavaliers. The LeBron Best In Class Collection launches Friday, ...

Yes folks, LeBron has come back to save Christmas again — and this time, it has nothing to do with Hennessy. Holiday-themed kicks have been a little dry in recent years, and it feels like the only ...

James claims that he was unstoppable during the games despite playing against NBA stars. Metta World-Peace somewhat agreed when he said Bron was cooking. Meanwhile, Antoine Walker said that James was ...

Los Angeles Lakers star LeBron James played his first game against the Memphis Grizzlies in November 2003. Since then, he's matched up with Memphis 51 times in the NBA regular season. James' 52nd ...

After years of watching states across the country pass their own name, image and likeness (NIL) rules, the Ohio High School ...

Sophie Cunningham starred in a new Adidas ad for Damian Lillard’s Dame X shoes, this time highlighting a fresh colorway. The spot for the “Electric Pink” edition showed Cunningham catching a pass, ...