“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

Behind Korea's booming skincare trend, a society grapples with intense beauty standards.

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

Forbes contributors publish independent expert analyses and insights. Sarah Y. Wu is a Forbes senior contributor who covers beauty. To find out what’s trending in K-beauty right now, you could either ...

Held over two days from the previous day at the Shanghai Fuxing Art Center, the event brought together 50 domestic small and ...

President Lee Jae-myung and first lady Kim Hea-kyung, who is on a state visit to China, visited a K-Beauty event where idol ...

Building the ultimate K-beauty routine is not for the weak. Search up the best Korean skincare, makeup, and haircare launches and you’ll see thousands of brands all vying to secure a top spot. From ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Shoppers are obsessed with this viral cushion foundation for its ability to create a flawless, ...

First lady Kim Hea Kyung visited a Korean beauty event in Shanghai on Wednesday in a show of support for South Korean ...

Ms Kim tried lip butter, hair essence and lip-and-cheek tints, and chatted with on-site staff. Read more at straitstimes.com.