From 'Jai Shree Ram' to 'Jai Maa Kali': BJP's cultural rebranding in Bengal

In the swirling tapestry of Indian politics, few threads are as vibrant - and as contentious - as the narratives woven around ...

PM invokes Kali in call for change: Ram slogan bypassed in message to Bengal voters

In recent days, the Bengal BJP has started presenting Modi and other top Delhi leaders with portraits of gods and goddesses ...

Jai Shri Ram to Jai Maa Kali, PM Narendra Modi signals shift in BJP’s Mission Bengal

We remain committed to Hindutva,’ said a Bengal BJP leader. ‘Kali and Durga are the goddesses that the people of Bengal identify themselves with the most’ ...

‘Joy Maa Kali’: PM Modi’s emotional open letter signals BJP campaign rebrand ahead of Bengal polls

In an open letter to the people of West Bengal, PM Modi emphasises the need for change and development, while criticising the TMC government. His invocation of 'Joy Maa Kali' marks a cultural shift in ...
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Why Modi’s letter to Bengal voters begins with ‘Joy Maa Kali’

The BJP has begun reshaping its West Bengal election messaging by incorporating local religious and cultural symbols, moving beyond its earlier campaign slogans in an effort to strengthen regional ...

'Joy Maa Kali': PM Modi Pens Emotional Note For Bengal Voters Ahead Of WB Assembly Polls

Until recently, the BJP’s Bengal campaign prominently featured the chant “Jai Shree Ram”, which is widely popular in northern and western India. The shift to “Joy Maa Kali” and “Joy Maa Durga” ...
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PM Modi’s 'heartbroken' letter to Bengal voters signals BJP’s major cultural pivot to Maa Kali

Moving from "Jai Shree Ram" to "Joy Maa Kali," the party embraces Bengali cultural icons to shed its "outsider" tag. This ...