Traffic Origin addresses this gap by identifying the upstream country of origin behind a connection, even when the observed IP and geolocation appear clean. Rather than relying on last-hop indicators, ...

Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate exclusively to AI ...

If Spotify shows “You can only use Spotify abroad for 14 days”, it means Spotify thinks you’re using the account in a different country/region than the one saved on your profile so it blocks playback ...

Mueller said businesses relying on referral traffic should consider "the full picture" and prioritize accordingly. He noted that terminology doesn't matter but thinking about how your site's value ...

Should private companies be able to dim the sun? Solar geoengineering aims to manipulate the climate by bouncing sunlight back into space. In theory, it could ease global warming. But as interest in ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Lu Heng began fiddling with the internet as a boy growing up in Shipu, a fishing village in China. During college, he sold time cards for World of Warcraft videogames, then launched a company to ...

GEO Group is poised for significant earnings and cash flow growth, with the market underestimating its evolving business model and contract wins. Recent record contract expansions, including ICE and ...

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the ...

For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews ...

Google’s search is losing relevance for e-commerce, and Amazon’s homepage is losing traffic. The future belongs to AI assistants like ChatGPT, Claude and Perplexity. For brands to stay visible, they ...