Apple‘s plans for Super Bowl advertising this year, outside of half time, might be limited to one F1 ad created by Cadillac.

Apple's yearly schedule is somewhat predictable for fans of the company. Apple has fixed annual events, such as software announcements at WWDC in June and hardware updates like new iPhones in ...

Cadillac will unveil its inaugural F1 car at the Super Bowl finale.

Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a motorsport milestone. Formula 1’s Celebrity Obsession Gets Exposed as ...

Most Super Bowl commercials aim to be faster, louder and shinier than the rest. And then there are Big Game ads from advertisers like Coinbase. After mystifying Super Bowl viewers in 2022 with a ...

Jimmy Lai, who has been jailed for 20 years, always said he owed Hong Kong, a city that had given him "everything".

Apple Original Films has landed global rights to “The Last First: Winter K2,” a sports documentary that recently premiered at ...

Apple and the Super Bowl have been making milestones for decades. Let's look at Apple's long history with the Super Bowl!

Apple has just released watchOS 26.2.1, a new software update for Apple Watch users. Here’s what the update includes. Today Apple launched its long-awaited AirTag 2, which includes a second-generation ...

Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement ...

Apple changed Super Bowl advertising forever. While others have tried to bottle what was shown in January 1984, no one has ...

Apple today said that hypertension notifications are now available for Apple Watch and iPhone users in Australia, Malaysia, Colombia, Indonesia, South Korea, Brazil, and Turkey. Introduced last ...