K-beauty, one of South Korea’s top cultural exports, has historically lagged when it comes to catering to more diverse audiences. But that’s starting to change.
In terms of current dollars, 2025’s funding of $14.2 billion was, as projected, a snap back to 2020’s $14.4 billion, as 2024 was to 2019. In constant/inflation-adjusted dollars, applying a cumulative ...
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