A small study hints that you can "trigger" memories of specific puzzles while a person dreams and that the dreamer may be ...

Large language models like ChatGPT-4 score higher in creativity than the average person but trail highly creative individuals ...

Individuals with strong attention-deficit/hyperactivity disorder (ADHD) symptoms, related to inefficient cognitive executive ...

With large brands investing heavily in internal creative and content capabilities, the industry must confront a critical shift: is the agency model losing relevance as creativity moves in-house?

My second-grade teacher called my mother in for a conference because I wouldn’t stop drawing on my homework. Not instead of doing it. On top of it, around it, in the margins, turning the negative ...

In an era driven by algorithms and aesthetic sameness, branding itself is overdue for a reset. At Chandelier Creative, ...

The Plus Company-owned social agency shakes up US and Canada leadership with plans to enhance creative innovation and client growth across the region.

Got a problem? Science says you should sleep on it.

First-year honors nursing majors (left to right) Jared Ramos, Erin McCarthy, Alannah Crozier, Charlotte Rotter and Kalisa Chambers use Post-it notes to create a problem tree, as part of initial design ...

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: generative AI can now beat the average human on certain creativity tests.

Stanford d.school's Jeremy Utley wants people to stop using AI. Instead, he wants them to work with it. "If you're 'using' AI, I know you're misusing it," said Utley, an adjunct professor at the Hasso ...

Creative Direction for Fashion at London College of Fashion supports students through industry mentoring, creative experimentation and real‑world projects. Lecturer Leigh Odimah discusses the Gucci ...