Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly ...
Jamie Sinclaire leads modern marketing by pairing clear strategy with focus on helping brands use data, AI, and ...
How did a 150-year-old brand go viral? Explore the Heinz Mustard campaign that teamed up with hip-hop's biggest producer to win the internet.
Companies are realizing they can no longer simply promote themselves to potential customers. They have to win over the robots ...
Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.
Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...
The rain hasn't stopped for hours. Wind rattles the shelter's windows as the storm outside swells, flooding the streets they ...
The Walt Disney Company has never had a Chief Marketing Officer — until now. Asad Ayaz, the studio’s Chief Brand Officer and 20-year veteran, is being named to the newly created role of Chief ...
It’s one thing to look at a genius advertising campaign and say: “I wish I could do something like that.” It’s something else to say: “I want to do something like that, and I’m confident trying ...
Chris Taylor heads up marketing for the GIS Group of Sharp NEC Display Solutions of America, which is the creator of GuestView Guide, a wall-mounted digital concierge for vacation rental managers that ...
Brand voice is the distinct personality of your business in written and spoken communication. This guide breaks down how to define, document, and scale your voice to build trust and drive revenue, ...
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