Faced with that uncertainty, many organisations retreat to what feels safe: a single master logo, locked down and immutable. But safety is increasingly starting to look like stagnation. The smarter ...

The 2027 NBA All-Star Game is coming to Phoenix and the NBA has unveiled the primary logo for the weekend, which includes the Phoenix Suns' sunburst.

Here are the new and updated uniforms — home and away — for all eight teams ahead of the highly anticipated 2026 UFL season.

Here's what the internet had to say about the Titans' upcoming logo and jersey overhaul.

People lose their minds when brands “own” colors, but trademark law allows it when repetition rewires recognition. The aim is ...

Why they last, and what we can learn from them.

The IOC is opening marketing opportunities for its biggest corporate partners. Sponsors are eagerly anticipating the 2028 Olympics in Los Angeles.

Until now, stadiums named for sponsors have had to switch to generic names for the Olympics. The O2 Arena in London became ...

The Cadillac F1 race car livery wears a fair number of sponsor decals. GM Authority breaks down what each company does.

Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...

All-metallic versions of shoes like the Nike Kobe 3 Low and Nike LeBron 23 stole the show during 2026 NBA All-Star Weekend.