Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career. Someone in a group of aspiring advertising and design students once asked me my intended ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 47 min 54 sec ago By Ad Age and Creativity Staff - 1 hour 4 min ago By Jack Neff - 1 hour 51 min ago 3 hours 2 min ago 4 hours 56 ...

PepsiCo Inc. unveiled Thursday its new advertising slogan, "That's What I Like," saying it is its first U.S.-based tagline in over two decades. The beverage and snack company said the new tagline, ...

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...

Where do you want to go today? It has been a long journey, and it has taken a fair bit of thought but I've finally narrowed it down to ten. Ten slogans that I think are unforgettable and go a long way ...

The Advertising Standards Authority has ruled that retailer Woolworths (Pty) Ltd must stop using the phrase 'good old fashioned', as it imitates beverage manufacturer Frankie’s Olde Soft Drinks' 'good ...