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BE 6e, IndiGo and Mahindra
Mahindra BE 6e renamed after IndiGo row: 5 times car names created a stir
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.
Mahindra Renames BE 6e Amid Legal Battle with IndiGo, Vows to Defend Brand Rights in Court
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, IndiGo, over the name of Mahindras latest electric SUV, the BE 6e.
Mahindra Renames Electric SUV To ‘BE 6’ In ‘6e’ Fight With IndiGo
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own. Its latest electric SUV will be renamed to ‘BE 6’, in the meanwhile.
Mahindra BE 6e to be renamed ‘BE 6’, will challenge IndiGo's claim in court
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Mahindra Renames BE 6e SUV Amidst Conflict With IndiGo, Here's What The Carmaker Said
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it didn’t enjoy being in a ‘distracting and unnecessary conflict’
Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,
Mahindra BE 6e Named Changed To BE 6 After IndiGo Lawsuit
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch after IndiGo filed a copyright infringement over the name '6e'.
Mahindra BE 6e Gets A Name Change Due To Ongoing Legal Battle With IndiGo, Now Called BE 6
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest Indigo to secure the BE 6e name
Mahindra BE 6e Loses First Battle To IndiGO Within 12 Days Of Launch - Read Details
The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the foundation of the BE 6e.
Mahindra vs Indigo trademark row: BE 6e renamed as ‘BE’
Mahindra has clarified that the ‘BE’ nameplate is already registered under Class 12, referring to the company’s ‘Born Electric’ platform that powers the BE 6e. The automaker argues that the name ‘BE 6e’ is distinct from IndiGo ’s ‘6E’ call sign,
Mahindra to contest ‘BE 6e’ trademark against IndiGo in court, changes electric SUV brand name to ‘BE 6’
Mahindra & Mahindra on Saturday said it has decided to rename its new electric vehicle brand as 'BE 6' but noted that it will continue to contest strongly in court with InterGlobe Aviation for the trademark 'BE 6e'.
41m
on MSN
6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...
cnbctv18
10m
Mahindra won’t use 6E mark for its EV until IndiGo case is disposed, submits undertaking
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...
Bar & Bench
1h
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...
DriveSpark
4h
Legal Battle: Mahindra's BE 6e Electric SUV Renamed BE 6 Amid Controversy
Mahindra has renamed its BE 6e electric SUV to BE 6, priced at Rs 18.90 lakh, while contesting a legal trademark dispute with ...
Hosted on MSN
20m
Mahindra BE 6e vs Mahindra XEV 9e: Features, range, price and more compared
Mahindra launched the XEV 9e and BE
6e
electric SUVs in India. Both SUVs share the INGLO platform and offer a 59 kWh ...
CNET on MSN
5d
TP-Link Deco XE75 Review: The Best Budget Wi-Fi 6E Mesh System
As Wi-Fi 7 routers take center stage this year, older Wi-Fi 6E routers are rapidly dropping in price. The TP-Link Deco XE75 ...
ZigWheels
4d
Mahindra BE 6e First Drive Review: Pure Insanity!
The BE 6e pulls at your heart in a way few modern cars ever do. It appeals to your inner child and the starting price of Rs ...
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