Indigo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low-cost airlines. Here's a lowdown on the same.

The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles,

IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,

Indigo argues that "6E" has been a central part of its brand identity for the last 18 years and features prominently in services such as 6E Prime and 6E Flex, with priority check-in and flexible bookings aimed at customer-centric options.

In a filing with the stock exchanges, M&M said that it does not see any conflict with IndiGo pertaining the trademarks, and that along with MEAL, it is in talks with the airline to arrive at an “amicable solution”.

Indigo Airlines have filed a lawsuit against Mahindra for use of 6E in the name of its new BE 6e electric SUV. Tap for more details.

Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo which has filed a court challenge against the use of its call sign "6e" in the automaker's new electric vehicle offering.

The dispute revolves around Mahindra's upcoming electric SUV, branded as "BE 6e," which IndiGo claims infringes on its trademark and could mislead consumers.

IndiGo, India's largest airline, has taken legal action against Mahindra Electric Automobiles, alleging trademark infringement over the airline's widely recognized “6E” identifier. The dispute centres on Mahindra’s planned use of the “BE 6e” mark for its upcoming electric SUV,