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Mahindra, 6e and IndiGo
Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.
Mahindra BE 6e to be renamed ‘BE 6’, will challenge IndiGo's claim in court
Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company intends to fight the claim legally asserting the importance of brand rights.
Legal Battle: Mahindra's BE 6e Electric SUV Renamed BE 6 Amid Controversy
Mahindra has renamed its BE 6e electric SUV to BE 6, priced at Rs 18.90 lakh, while contesting a legal trademark dispute with IndiGo.
Mahindra Renames BE 6e Amid Legal Battle with IndiGo, Vows to Defend Brand Rights in Court
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, IndiGo, over the name of Mahindras latest electric SUV, the BE 6e.
Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,
India's IndiGo sues Mahindra in fight over use of '6E' branding
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,
Mahindra-IndiGo War Over '6e' Heats Up, Automaker To Approach Court
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name '6E'.
Mahindra Renames BE 6e SUV Amidst Conflict With IndiGo, Here's What The Carmaker Said
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it didn’t enjoy being in a ‘distracting and unnecessary conflict’
Mahindra BE 6e Gets A Name Change Due To Ongoing Legal Battle With IndiGo, Now Called BE 6
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest Indigo to secure the BE 6e name
Mahindra BE 6e Named Changed To BE 6 After IndiGo Lawsuit
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch after IndiGo filed a copyright infringement over the name '6e'.
Mahindra BE 6e SUV Renamed to BE 6 amid Legal Tussle with IndiGo
Mahindra and Mahindra has decided to rename its newly launched SUV, the Mahindra BE 6e, to Mahindra BE 6, amid an ongoing tussle with InterGlobe Aviation, which runs IndiGo airlines in India. The decision comes as the company plans to battle InterGlobe Aviation in the court over a trademark.
6m
6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...
Bar & Bench
35m
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...
CNET on MSN
5d
TP-Link Deco XE75 Review: The Best Budget Wi-Fi 6E Mesh System
As Wi-Fi 7 routers take center stage this year, older Wi-Fi 6E routers are rapidly dropping in price. The TP-Link Deco XE75 ...
ZigWheels
4d
Mahindra BE 6e First Drive Review: Pure Insanity!
The BE 6e pulls at your heart in a way few modern cars ever do. It appeals to your inner child and the starting price of Rs ...
The Financial Express
5d
Mahindra BE 6e base variant explained: Battery, Features, Price
The Pack One variant comes standard with 6 airbags, all four disc brakes, a rear parking camera with sensors, a tyre pressure ...
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