Meghan Markle's new lifestyle brand As Ever will not launch its products until several months after her Netflix cooking show debuts, sources have revealed. The Duchess of Sussex, 43, who last week rebranded her American Riviera Orchard venture to As Ever,

The Duchess of Sussex, 43, is looking at a busy 2025 with the upcoming release of her Netflix show “With Love, Meghan” on March 4.

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and its revamped focus.

Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever. The news Monday comes just weeks after restarting her social media life under a new handle on Instagram.

Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with Prince Harry and their two children—Markle explained that she felt "limited" by the name American Riviera Orchard and wanted a label that would better reflect the ethos behind the company.

Meghan has recreated one of Princess Diana ’s iconic looks as she gave a tour of her garden in a social media clip. The Duchess of Sussex was sporting a purple Northwestern University jumper identical to one worn by Prince Harry’s late mother in 1995.

Trademark to sell aprons under ‘As Ever’ rejected as name found to be similar to firm supplying garments to high street stores