After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

The travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring ...

CEO Brian Chesky says a paid membership scheme like Amazon Prime would be more “compelling” for the travel brand than a ...

UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...