The New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all ...

The time for ‘lazy marketing’ - where a couple of ads a year would suffice - is over, to be replaced by an “army” of ...

MotoGP is on a mission to establish the motorsport as a “rock and roll” brand as it looks to ingrain itself into sports culture and appeal to a wider audience.

Marketers working in the automotive sector have been revealed as the highest paid, according to Marketing Week’s exclusive Career & Salary Survey. The mean salary for full-time marketers working at ...

Advertisers share experiences of what has been described as a “murky” practice that, in certain cases, has deteriorated client–agency relationships.

The guidance aims to address how brands can approach transparency, governance and effectiveness when using proprietary media – the process of media agencies purchasing media inventory and reselling it ...

Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

Coca-Cola is bringing back its famous ‘Share a Coke’ campaign, hoping to introduce a new generation of consumers to the platform and offer digital experiences in addition to the personalised cans.

Disruptor bank Monzo doesn’t care about traditional media, marketing or banks. The challenger says it cares only about consumers and it’s a focus that seems to be working: the bank now has more than 1 ...

From outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.

Coca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claimed.

MotoGP is on a mission to establish the motorsport as a “rock and roll” brand as it looks to ingrain itself into sports culture and appeal to a wider audience.