Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

Coca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claimed.

From outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.

There are some law-like patterns that luxury categories share with others and understanding them will make luxury brand marketing stronger.

James Peckham was a smart guy. He joined AC Nielsen in his early 20s and spent the next 43 years working for the company. He was one of Nielsen’s most important and senior marketing thinkers, working ...

Coca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.

In the latest episode, we expose the issues bringing marketers to the brink of burnout and what can be done to help.

Tesco is ramping up its focus on personalisation this festive season, swapping humour for an emotive, gingerbread-themed campaign designed to tug on the heartstrings. Airing tonight (12 December), the ...

As she departs the business, Haleon CMO Tamara Rogers feels that a true appreciation for brand building has been built at the ...

Coca-Cola has ‘reinvented’ the way it does marketing to be fit for the modern world, while delivering on effectiveness and efficiency, its CFO claims.

Around one in 10 ads shown to European users is a scam, the data suggests. The average British social media user encounters 185 scam ads per month, projected to rise to 242 by 2030 if current trends ...

Whenever I hold a peach, I experience a fingernails-on-blackboard style discomfort. They make me squirm so much I can’t eat the delicious beggars. It must be something in my genes.