Email Marketing - Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email ...

"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Catch up on select AI news and developments from the past week or so: Anthropic restricts Mythos model release due to unprecedented hacking capabilities. Anthropic is limiting access to its Mythos ...

Catch up on select AI news and developments from the past week or so: AI fluency emerges as a new driver of workforce inequality. New research shows that experienced AI users significantly outperform ...

Explore how AI is reshaping agency procurement and discover a framework for selecting partners based on long-term value, ...

Most professional services firms desire growth. Growth provides scale, opportunity, and wealth. But growth isn't something you chase; it's something you earn. Key Takeaways: Brand preference drives ...

Marketing Management - This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Advertising & Promotions - What are marketers doing to drive people to digital experiences from direct mail campaigns? Are ...

Discover why prioritizing long-term agency partnerships over short-term cost savings leads to stronger performance, better ...

Social Media Marketing - This infographic explores the top-produced influencer marketing content types, the engagement rates ...