AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said ...

A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling ...

The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly ...