Trust grows when brands behave like people—consistent, relatable, and warm—creating emotional bonds that outlast noise and ...

Nykaa, Nivea and Dove drive the Bridgerton craze in India. From 'Regency lips' to 'Upside Down kicks', the rise of the ...

Palki Sharma has stepped down as the Managing Editor of Firstpost. The development has been confirmed to afaqs! by sources ...

A large academic study analysing 500 million ad impressions finds AI-generated ads perform on par with human-created ...

The latest OOH campaign marks a continued use of large-scale outdoor formats to build brand presence across multiple urban markets simultaneously.

Prior to this, she led digital originals at Balaji Telefilms and held senior creative roles at Viacom18, Viu and ...

Moneycontrol’s Eco Pulse is a composite high-frequency index which aims to measure India’s economic momentum on a monthly ...

The baithak focused on Uttar Pradesh’s growth agenda, bringing together voices from governance, education, healthcare, ...

Wondrlab Network, India’s platform-first marketing network, has announced the appointment of Ishaan Balvani as creative lead – digital. In his new role, Ishaan will spearhead digital-first creative ...

Brands no longer sell just products—they sell signals. Build a strong, trustworthy brand to withstand the internet’s ...

As borrowing options multiply, understanding the differences between bank-led personal loans and app-based lending can help borrowers choose what truly fits their needs.

Advertising growth across Facebook and Instagram powered Meta to $59.9bn in quarterly revenue, even as costs surged on the back of aggressive AI and infrastructure investments.