AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts ...

More Better Ads For all the talk of “enshittification” on the web thanks to advertising, evidence suggests that increased ad ...

CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further because they cannot see what they are buying.

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

Manscaped's CMO on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, ...

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s ...

You can’t buy your way to the top of a large-language model. But brands can still make an impact, says Innocean's Tracy ...

AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a ...

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news ...