Nour will lead Kempinski ’s global brand and marketing, ensuring an emotionally engaging brand presence across all ...

UK-based e-commerce agency B2 Agency has opened a Dubai office, marking its expansion into the Middle East. The move ...

Disney+ made its first-ever appearance at the 1 Billion Followers Summit with the launch of the Disney+ House, an immersive, ...

Lavoya Restaurant Group’s Tarek Abou Hichme shares insights on how attention, OTT and gaming are reshaping food branding in ...

Saudi’s low-cost airline, launches the world’s first intelligent AI-powered seat selector, turning travellers into ...

The 2025 edition of Snapchat's Ramadan Mall reached over 16.8 million Snapchatters across MENA, generating 250 million ...

Grounded in the ‘energy quadrilemma’ of affordability, sustainability, security and speed, the new brand signals how ACWA ...

Cheil’s Sanjay Bhatia shares why GCC brands should build tribes, not just audiences, to foster loyalty through shared values and community.

FTAforbrands work with Fujifilm QuickSnap reflects an industry shift toward platforms that grow over time rather than one-off ...

The Trade Desk's Terry Kane explains why digital advertising success in the Middle East will require more technical ...

Botim released a brand film as part of their ongoing campaign that shows how sending money can connect people and convey meaning globally.

IKEA Alsulaiman tells consumers that affordability is not mutually exclusive with timeless quality in its latest spot.