Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn’t about catchy slogans, slick logos or vague notions of authenticity — it’s about trust. If your brand strategy isn’t driving ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...