Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

According to the global report, marketers who are confident in their data are three times more likely to report revenue ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses are learning how influencer marketing may help increase brand awareness, ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Canva head of B2B marketing Emma Robinson believes the best B2B work happens when creativity and intelligence support each ...

As a B2B marketing agency, we've witnessed this firsthand with our clients. One particular instance involved a business on the brink of losing its market presence. Our team stepped in, bringing a ...