While virtual reality has given us whole new worlds to explore, it hasn’t really fulfilled its promise to fully immerse us within those worlds. VR allows us to see and hear the virtual worlds, but as ...

Full sensory immersion is the ultimate goal of virtual experiences. From higher polygon counts of 3D models to better sound fidelity, VR developments allow users to perceive the virtual world almost ...

Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-Cola, ...

With no way of generating resistive force feedback with today’s VR motion controllers, how can we make users feel and behave as though virtual objects have varying weights? Creative agency B-Reel ...

Virtual reality motion controllers work pretty well at syncing up the movements of digital digits with your real ones, but they aren't all that good at recreating the sense of touch. Scientists from ...

Apple continues its plans to beef up virtual reality (VR)/augmented reality (AR) features on the iPhone, iPad, and Mac. The company has filed for a patent (number 2022010121344) for “methods for ...

Virtual reality (VR) is getting popular these days. This impressive technology has brought us to a new level of experience and entertainment. VR devices such as the Oculus Rift, Google Cardboard, and ...

A new mind-machine interface translates brain signals into movements AND sends artificial touch feedback back to the brain. This means monkeys can control objects on a computer display with a virtual ...