Booth School of Business

Are Marketing Slogans for Selling or for Inspiring?

In the sci-fi cult classic Blade Runner, the Tyrell Corporation uses the tagline “More human than human” to convey its ability to make “replicants” that resemble real people. Marketing slogans reflect ...
Winston-Salem Journal

City committee choses 'Arts and Innovation' as slogan

The verdict is in and the results are overwhelming: Winston-Salem should be the “City of Arts and Innovation.” It doesn’t become official until the Winston-Salem City Council votes on it April 21, but ...
Dallas Observer

Where’s the Beef? Where’s the Verb? Something’s Missing in New Ad Slogans

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...
Artnet

Propaganda, Vandalism, or Art? Graffiti Trumpeting Chinese Political Slogans in London Has Divided the Street Art Community

Graffiti made up of 24 stenciled Chinese characters sprayed in red paint against a white backdrop across walls in London divided street art lovers and the online communities over the weekend. Some ...