There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio ...

Pandora CEO Brian McAndrews said during the digital radio company’s Q1 earnings call that its mobile programmatic solution, currently in beta, will be generally available in Q3. “During beta, we are ...

OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the largest music streaming service in the U.S., announced today that it has built a premium marketplace that will allow advertisers to purchase its ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

Fox Sports partnered with audio streaming platform Pandora on a series of customized ads to promote upcoming broadcasts of the NFL's "Thursday Night Football" and college football games, per an ...

“Only 5% of Americans listen to ad-supported Spotify in a typical day….64% listen to AM/FM radio.” So says Cumulus Media Chief Insights Officer Pierre Bouvard in the wake of seven new findings on ...

It was probably inevitable that Pandora would begin rolling out interstitial audio advertisements for its free customized Internet radio streams. And it was equally inevitable that the service would ...