Nootropics are touted as “smart drugs” meant to improve cognitive performance. But there’s a lot we still don’t know about them. If you’ve ever put in long hours studying for final exams or perfecting ...

Whether you’re staring down a massive to-do list or just have one beast of a project that needs to be tackled, it’s tempting to tap the ever-growing stash of over-the-counter supplements promising to ...

Whether you're a college student hoping to ace your exams, a busy professional striving for a promotion, or an older adult concerned about dementia, the idea of popping a pill that boosts your ...

The idea that a pill can supersize human intelligence is decidedly science fiction. But plenty of real-world researchers and drug-makers are working to develop nootropics: pills, supplements and other ...

A Scientific Way of Enhancing Performance? Futurism curates the products that could help reshape our world. Learn more about Qualia and ‘smart drugs’ here. Doing research to define what nootropics are ...

Depending on whose numbers you believe, the U.S. supplement industry is either a $12 billion or a $37 billion industry. That’s big by any standard. About half of all adults take some kind of vitamin.