You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...
In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So the ad agency Doyle Dane Bernbach decided to ...
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content ...
WASHINGTON - In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan - “An Army of One” - with one it hopes will pack more punch: ...
During his more than 40 years in the local advertising business, Joseph H. Radder created numerous memorable slogans.
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