I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I see many business-to-business (B2B) companies tempted by the scale and visibility of ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...